One’s expectations of fairness and fullness have transferred from editors and producers and their products to engineers and developers and their products. The trick, this time around, is that these products are designed in such a way to reflect such expectations back to the user: we are persuaded that our feeds are our fault, which minimizes the systems through which they are continuously created. (Don’t blame us! Your feed is made of your choices. Choices you make within a framework that we’ve built!) Neutral editors or publications were always an illusion. They’re people, or made of people! Neutral feeds are an even trickier one. They’re the products of systems. Systems designed by people.
— Access Denied, by John Herrman